Effective Date: May 28, 2025
1. Introduction
Welcome to mzautogroups.com (“we”, “us”, or “our”). We operate a car search platform that aggregates inventory listings from a group of 10 independent used car dealerships in California. This Privacy Policy explains how we collect, use, share, and protect your personal information in accordance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
Your privacy is important to us, and we are committed to being transparent and responsible with your data.
2. Information We Collect
We may collect the following categories of personal information when you interact with our website:
a) Personal Identifiers
- Name
- Email address
- Phone number
- ZIP code
- IP address
b) Commercial Information
- Vehicle listings you viewed or inquired about
- Communication preferences
- Dealership contact history (if you submit a lead form)
c) Internet and Device Activity
- Browser type and version
- Device type
- Pages visited and time spent
- Referral URLs
- Cookies and tracking data (see section 7)
- We do not knowingly collect data from users under the age of 16.
3. How We Use Your Information
We use your information for the following purposes:
- To connect you with our partner dealerships when you request information about a vehicle
- To respond to your inquiries and requests
- To improve the functionality and performance of our website
- To personalize your browsing experience
- To prevent fraud or abuse and ensure site security
- To comply with legal obligations
4. Sharing and Disclosure of Information
We may share your information in the following ways:
a) With Partner Dealers
When you submit a vehicle inquiry, your contact details are forwarded to the relevant dealer so they can respond to your request.
b) With Service Providers
We may use trusted third-party services to help us operate the website, such as:
Web analytics platforms (e.g., Google Analytics)
Hosting and infrastructure providers
Lead routing systems
These providers are contractually obligated to protect your information.
c) Legal and Regulatory Requirements
We may disclose your data when required to do so by law or to respond to valid legal requests.
5. Selling or Sharing Personal Information
We do not sell personal information for monetary compensation. However, under California law, certain forms of data sharing—such as personalized advertising—may be considered a “sale” or “sharing” of personal data.
You have the right to opt out of such activities. Visit our
Do Not Sell or Share My Personal Information page to manage your preferences.
6. Your Rights Under California Law
If you are a California resident, you have the following rights:
- Right to Know – You may request information about the personal data we collect and how we use it.
- Right to Access – You may request a copy of your personal information held by us.
- Right to Delete – You may request that we delete your personal data, subject to certain exceptions.
- Right to Correct – You may ask us to correct inaccurate personal information.
- Right to Opt-Out – You may opt out of the sale or sharing of personal information.
- Right to Limit Use of Sensitive Personal Information (if applicable)
To exercise your rights, please email us at:
support@mzautogroups.com
Or visit: https://www.mzautogroups.com/do-not-sell
We will respond to verified requests within 45 days.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Improve your browsing experience
- Analyze site usage and trends
- Offer content that may be more relevant to your interests
By using our site, you consent to our use of cookies. You may accept or reject cookies via our cookie banner or browser settings.
For more details, visit our Cookie Policy (if applicable).
8. Data Security
We implement appropriate security measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure.
9. Third-Party Links
Our website may contain links to other websites, including those of our partner dealers. We are not responsible for the content or privacy practices of those external sites.
10. Changes to This Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in the law or in our practices. When we do, we will revise the “Effective Date” at the top of this page.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact:
mzautogroups.com – Privacy Team
Email: support@mzautogroups.com
Last updated: May 28, 2025