# California Consumer Privacy Notice
This notice applies to California residents in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). It supplements our [Privacy Policy](/privacy-policy) by providing a clear summary of the categories of personal information we collect and the purposes for which we use and share that information.
## Purposes of Collection and Use
We use your personal information to:
- Respond to your inquiries and connect you with our partner dealers
- Improve site functionality and analyze performance
- Personalize the user experience
- Ensure security and prevent fraud
- Comply with legal obligations
## Retention
We retain personal information only as long as necessary for the purposes described above, unless a longer retention period is required by law.
## Your Privacy Rights
California residents have the right to:
- Access the personal information we’ve collected
- Request deletion or correction of that information
- Opt out of sale or sharing of data
- Limit the use of sensitive personal data (if applicable)
To exercise any of these rights, please visit our
[Do Not Sell or Share My Personal Information](Do not sell) page
or email us at (mailto:support@mzautogroups.com)
**Effective Date:** May 28, 2025
## Categories of Personal Information Collected
| Category | Examples | Collected | Shared | Sold (per CCPA) |
|---|---|---|---|---|
| Identifiers | Name, email, phone number, IP address, ZIP code | ✅ | ✅ | ❌ |
| Commercial Information | Vehicle viewed or inquired, form submission history | ✅ | ✅ | ❌ |
| Internet Activity | Pages visited, device/browser type, time on site | ✅ | ✅ | ⚠️ See Note |
| Location Data | Derived from IP address (e.g., general area) | ✅ | ✅ | ⚠️ See Note |
| Inferred Data | Interest categories based on your browsing | ⚠️ | ⚠️ | ⚠️ See Note |
Note: Some data may be considered “sold” under the CCPA depending on interpretation and specific circumstances.
⚠️ *May be considered a "sale" or "share" under CCPA/CPRA due to use of third-party analytics or advertising tools.*